January 24-28, 2021
Washington, D.C.
TRB 100th Annual Meeting

Nudging the Commute: Behavioral Science and Mode Choice

Thursday, January 16, 2020, 8:00 AM-12:00 PM, Convention Center 2020
Caleb Winter, Oregon Metro, presiding
Sponsored by Standing Committee on Transportation Demand Management (Merged with ABE25 to form Standing Committee on Transportation Demand Management, AEP60, on 4/15/2020); Standing Committee on Transportation Issues in Major Cities (Changed to City Transportation Issues Coordinating Council, A0030C, on 4/15/2020); Standing Committee on Urban Transportation Data and Information Systems; Standing Committee on Emerging and Innovative Public Transport and Technologies; and Standing Committee on Public Transportation Marketing and Fare Policy

New methods to better understand consumer travel behavior, particularly around mode choice and mode shift, can benefit transportation efforts in many fields. Behavioral economics offers insights into how travelers make decisions about transportation: how they select a given mode or what might lead them to make a different choice. This workshop will highlight the importance of applying behavioral economics in transportation by learning from early-adopter transportation agencies and discussing how behavioral economics can be integrated into TRB’s research and practitioner community.

Ashley Whillans, Harvard Business School


Joseph Sherlock, Duke University


Douglas Palmer, ideas42


Michael Kaemingk, The Behavioural Insights Team